Cosmetic Dentistry & Teeth  Whitening

The market for teeth whitening products and procedures is in the billions; and aside from the high cost of these products and procedures there are other reasons dental stain prevention is a good idea that just makes sense. 

The vast majority of whitening treatments, including those using light enhancement utilize various concentrations of hydrogen peroxide. Excessive exposure to laser or light enhanced peroxide whitening compounds can weaken the structure of the enamel.

The light energy causes the peroxides to penetrate deeper into the enamel, thus closer to the nerve.  When teeth are then exposed to acidic solutions (such as soda or juice) some demineralization (calcium loss) can occur. This is also the reason dentists warn patients that for the first few days following a whitening procedure, their teeth are especially susceptible to staining; and they should avoid dark colored foods and drinks for the first few days.

Additionally, many consumers are discouraged from using whitening products and procedures at all, due to thin sensitive teeth, or gum disease; and many experience extreme sensitivity after bleaching their teeth. For these people, over whitening can not only be painful, but over time, can potentially cause thin teeth to take on a slight bluish tint and transparency around the edges which may indicate damage to the structure of the enamel.

Foods that Stain the Teeth

In recent years, consumers have become more aware of the health benefits of eating dark colored foods, high in antioxidants and flavonoids such as blue berries, pomegranate juice, dark chocolate and red wine. Foods such as these are notorious for leaving the teeth discolored and stained after consumption.

Health Conscious Consumers are also eating more dark and leafy green vegetables such as spinach and broccoli for example. Obviously, these foods are among many that are notorious for becoming conspicuously lodged in the crevasses teeth. 

The BrushMints Products will provide consumers with a way to quickly and conveniently be assured that they are not sporting a smile that is showing everybody what they had for lunch.

Dental Work

Another important segment of the market for BrushMints is consumers with dental work.  Many people are unaware of the fact that whitening treatments are only effective on natural teeth. Therefore consumers with dental work (such as caps, crowns, bridges, bonding and porcelain and composite veneers), who undergo whitening treatments can often be left with their natural teeth whiter than the dental work; and as a result, a more conspicuous dental stain problem. 

Another particularly good market segment for the BrushMints Product is consumers with dental braces. These consumers will especially appreciate the BrushMints Product for its ability to conveniently brush away the inevitable visible remaining food particles left in their braces after a meal or snack.  

Contact Karen Ross at: karen@klrossenterprises.com - Phone: (310) 947-3577 - Cell: (805) 444-1931.