The Market For    BrushMints®
The demographics for the New BrushMints® Products are broad and allow for the development of a variety of product embodiments and branding images; for various marketing and distribution channels.  Taking into consideration all possible embodiments of the BrushMints® Products; demographics may include both male and female, ages ranging from young teens to senior citizens, most races, religions and economic classes in many countries world wide.
For licensees in the oral care and confectionary industries, primary target markets may be coffee and red wine drinkers, as well as smokers and consumers with dental work and braces.  See the Marketability page.
Background of Dental Stain Prevention & Smile Maintenance Many products have been developed for convenient on-the-go oral care and do it yourself tooth whitening.  To describe a few, there are disposable toothbrushes, tooth wipes, picks and flossing instruments for convenient oral hygiene.  There are also many various tooth whitening pens, strips, brush-on and various other types of products designed for convenient application of tooth whitening solutions. Companies have even tried to capitalize on this market with the development of chewing gum formulated to clean and whiten the teeth.  However, these products fail to ensure a truly clean appearance of the teeth, because they generally only reach the back teeth where the gum is actually chewed.  Surprisingly it is still hard to find a product designed to simply and conveniently brush away residual food particles and staining residues on the teeth; in order to provide a clean looking smile and prevent stains following meals and exposure to staining substances. A very important aspect of the BrushMints® Product concept, differentiating it from others is that it can be made as a great tasting, functional confectionary / breath mint product formulated to be effective without the need for harsh abrasives or malevolent chemical whitening ingredients.    Market Size and Trends Consumers spend a great deal of money on cosmetic dentistry and oral care, and the market for the BrushMints® Products is large and diverse.  The products can be manufactured, marketed and distributed in many various ways.  The primary market for this product is the retail market along side breath mints and gum; and for some embodiments, in the oral care sections of retail outlets such as drug and grocery stores, for example. The coffee industry has become very large and diversified; and coffee houses have become very popular and trendy social gathering places.  Today's coffee industry presents possible opportunities for partnerships with coffee companies for development of products along side or in association with already established products such as "after coffee breath mints" for example. Wine tasting has also become a very popular leisure activity, and areas famous for producing wine have become popular vacation destinations.  Wineries and wine tasting venues would be particularly suitable market places for the sale and distribution of BrushMints® Products, due to the considerable staining qualities of red wine.  For more on this market, see The Wine Industry page. Confectionary and Oral Care Industries The confectionary industries market for breath mints and gum is now, in many cases in a position along side the oral care industry.  There is a unique market niche between these two industries; and the consumer need for products providing a quick convenient means to a clean smile, (with the added benefit of dental stain prevention) is not being met by current products on the market, such as gum formulated to clean and whiten the teeth.  The proposed new BrushMints® Product meets these consumer needs.   Please let me know what you think of the BrushMints® Product Concepts! You can e-mail me at karen@klrossenterprises.com or just give me a call at (310) 947-3577 or on my cell (805) 444-1931. Thanks!